Engaging with Media

Media outlets of all shapes and sizes are looking for new ways to sustain their industry. As funders you have a unique opportunity to explore this changing dynamic to meet programmatic objectives, foster quality journalism, and create new revenue streams for the media. The key to partnering with journalists is to think beyond the press release, open conversations about public interest news reporting, and consider what might be possible.

Engaging the media can reap multiple benefits, including:

  • Identifying new partners and potential collaborators
  • Giving others a better and broader understanding of your organization, its goals, and the 
  • kinds of organizations you are most interested in supporting; this often results in higher quality grant applications and proposals
  • Reflecting your organization in a positive light, as one that embraces transparency
  • Building your reputation as a leader in your community and areas of interest
  • Promoting awareness of organizations you support

With the help of Patti Giglio of PSG Communications, LLC, we developed A Funder’s Guide to Engaging With Members of the Media.

Articles

Samples

Member Stories

Additional Resources

  • The Communications Network

    The Communications Network is a membership organization that supports foundations and nonprofits to improve lives through the power of smart communications. Its network comprises social sector leaders from foundations, nonprofits, and consulting firms across the globe.

  • GrantCraft

    GrantCraft offers free resources and information for funders to help them become more effective and strategic in their work, including guides, infographics, cases, blogs, podcasts, and interactive tools. GrantCraft combines the practical wisdom of funders worldwide with the expertise of Foundation Center to improve the practice of philanthropy.

  • Working Narratives

    Working Narratives works with movements to tell great stories that inspire, activate, and enliven democracy. They provide training in how to tell and deploy stories, technology to produce and disseminate those stories, production of compelling stories to serve as model projects for the grassroots, and networking to build power in and among social justice individuals and groups that use narrative forms.

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