Exponent Philanthropy’s brand is more than just a logo—it’s how we communicate, who we are, and what we stand for. These guidelines ensure a consistent and professional look across all materials, reinforcing our commitment to clarity, impact, and community. Whether you’re creating a presentation, social media post, or publication, follow these standards to maintain brand integrity and recognition.

View our complete Brand Guidelines

Logos

Multiple logo versions are available for versatile use. Select the one that best fits your project, ensuring clear space and readability. Adhere to the size and spacing guidelines, and avoid creating new versions without approval from the Marketing/Communications Department.

Full Color Logo       White Logo

Colors

Our brand colors are essential to our identity and must be used consistently. Follow the provided color breakdowns, and seek approval from the Marketing/Communications Department for any additional colors. For supplementary palettes, refer to the brand guidelines document.

Core Palette

Typography

Our primary typography family is Gotham, which should be used across all materials for a clean, modern look. If Gotham is not available, Arial may be used as an alternative. Consistency in typography ensures clarity and reinforces our brand’s professional identity.

View our complete Brand Guidelines