In the corporate world, philanthropy has become a normal way of doing business. It’s no secret that doing good is good for a company.
According to a survey by McKinsey & Company, corporations engage in philanthropy to meet several business goals: to enhance their reputations, bolster or gain respect from their employees, and differentiate themselves from competitors.
No matter what motivates a company to give, corporate philanthropy has carved its place in the charitable landscape: composing about 10% of all private foundation giving, or the same percentage as the nation’s community foundations. What more do we know, though, about corporate philanthropy and the corporate giving strategies that work?
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